KOMUNIKASI DAKWAH DI ERA DIGITAL: PERAN MEDIA SOSIAL DALAM PENDIDIKAN ISLAM
Keywords:
Da'wah Communication, Digital Da'wah, Islamic Education, Millennial Generation, Social MediaAbstract
Advances in information and communication technology, particularly in the field of social media, have brought about major changes in Islamic da'wah methods and religious education processes. This research aims to analyze the role of social media in Islamic education through the perspective of da'wah communication, as well as evaluate the effectiveness and strategy of its utilization in the digital era. This research uses a qualitative approach with a literature study method of various scientific references that discuss digital da'wah, communication theory, and the use of social media. The findings show that platforms such as YouTube, Instagram, TikTok, and Facebook are now effective media for delivering Islamic messages in an interesting, interactive, and contextual manner, especially to the younger generation. Social media also opens up opportunities for two-way interaction between preachers and the community, and provides a flexible and sustainable learning space. The transition of da'wah to the digital world requires a communication strategy that is creative, adaptive, and in accordance with Islamic values, both in terms of content and delivery approach. Therefore, social media is not only a tool for spreading da'wah, but also plays an important role as a means of Islamic education in shaping character and strengthening religious understanding among modern society.
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