Pelatihan Canva untuk Desain Kemasan UMKM Teh Herbal Herbalup Bandar Lampung

Abstract

This community service aims to enhance the capabilities of Micro, Small, and Medium Enterprises (MSMEs) actors in Herbalup Herbal Tea in Bandar Lampung through training on packaging design using the Canva application. The background of this activity is the low competitiveness of local herbal tea products due to unattractive packaging, while the herbal beverage market is growing in Indonesia. The training method involved 3 participants from Herbalup MSMEs, with an interactive workshop approach covering pretest on Canva design knowledge and sticker packaging creation, Canva training, sticker printing and application training, and post test. Results showed an increase in participants' knowledge from an average of 4.2 (scale of 10) on pretest to 8.7 (scale of 10) on post test, as well as the creation of new, more aesthetic and marketable packaging prototypes. The discussion revealed that digital-based packaging design like Canva can reduce production costs by up to 50% for MSMEs. The conclusion of this activity is that the training is effective in empowering MSMEs to innovate, with suggestions for continued digital marketing assistance. This activity contributes to local economic development in the herbal agribusiness sector.