PELAKSANAAN KEGIATAN DIGITAL CONTENT CREATOR “ENGLISH LEARNING VIA SOCIAL MEDIA PLATFORMS INSTAGRAM DAN TIKTOK” UNTUK PEMBELAJARAN BAHASA INGGRIS YANG INOVATIF DAN FLEKSIBEL

Authors

  • Fasya Amanda Syari UIN Fatmawati Sukarno Bengkulu
  • Haruwan Lupiarto Reza Susangkut UIN Fatmawati Sukarno Bengkulu
  • Nurlaila Harahap UIN Fatmawati Sukarno Bengkulu
  • Putrie Aulia UIN Fatmawati Sukarno Bengkulu
  • Kelly Maharani UIN Fatmawati Sukarno Bengkulu

Keywords:

English Learning, Social Media, Digital Content

Abstract

Social media has revolutionized various sectors, including education, by serving as a powerful tool for communication and collaboration that educators can leverage for English language learning. The growing significance of English proficiency, driven by globalization and rapid technological advancements, makes its acquisition essential in Indonesia. However, students frequently encounter difficulties and disinterest due to inefficient teaching methods. This study aimed to explore the use of Instagram and TikTok as interactive platforms for English language instruction, identifying methods, strategies, and outcomes, and assessing their effectiveness and benefits. Social media platforms like Instagram and TikTok provide innovative and flexible solutions for engaging English language learning, particularly for millennials. These platforms facilitate the presentation of visual and interactive content, such as song lyric videos, conversation sketches, grammar infographics, and live Q&A sessions, thereby promoting active, immersive learning and improving English comprehension and skills. Research indicates that Instagram and TikTok have shown positive results in various educational settings, enhancing students' writing skills and enriching their technical vocabulary through authentic contexts. The use of these platforms makes the learning process more enjoyable, boosting student motivation and interest in developing their language abilities. Despite these benefits, challenges such as limited internet access, high data consumption, low digital literacy, distractions from entertainment content, and a lack of curriculum support and teaching strategies for educators persist. Therefore, it is crucial to strengthen digital infrastructure, provide digital literacy training, develop targeted strategies to maintain focus on educational content, and enhance support for teachers in effectively integrating social media into their teaching methodologies.

References

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Published

21-09-2025

Issue

Vol. 3 No. 3 (2024): November 2024

Section

Articles

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Copyright (c) 2025 Fasya Amanda Syari, Haruwan Lupiarto Reza Susangkut, Nurlaila Harahap, Putrie Aulia, Kelly Maharani

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